Grouping two audiences because they have some overlapping tasks

1. How do you deal with audience overlap?
2. What does audience overlap mean?
3. Is audience overlap good?
4. How much audience overlap is too much?

How do you deal with audience overlap?

Put all of your audiences in order and give priority based on the size and goals. Creating multiple campaigns to target similar audiences leads to competition with your own ads. By avoiding this, combine the multiple ad sets to one to target the audience.

What does audience overlap mean?

What Is Audience Overlap? Audience Overlap is a Facebook Ads tool that allows you to compare up to five different audiences at once and see the percentage of people who overlap among those audiences. You can access Audience Overlap in the Audiences section of either the Ads Manager or Power Editor.

Is audience overlap good?

Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder your ability to reach the people you want to reach and drive up your costs. Both of which are no fun and will end up making it challenging to achieve the best results possible.

How much audience overlap is too much?

If the overlap is 1-10% there's a good chance you're targeting the wrong people, if it's 25%+ then the overlap suggests you're closer to targeting the right people as this new audience has a lot in common with your custom audiences.