What is a guerrilla test?
Guerrilla testing (also known as hallway usability testing) is a relatively fast and informal way to test ideas, to get high-level feedback, and potentially uncover user experience problems. It can be done pretty much anywhere: a coffee shop, a shopping center, or on the street.
How do you conduct a guerilla test?
Guerrilla testing is a means of gathering user feedback by taking a design or prototype into the public domain and asking passersby for their thoughts. Due to its simplicity, new ideas can be tested quickly and at a low cost, making it a valuable UX testing method.
When should you do guerilla testing?
Guerrilla usability testing should be performed when your project calls for quick and cheap testing, such as when you need to validate design assumptions early in the project life cycle, or in a project with a low budget.