Why do product launches fail?
The stakes are high for new startups to launch products that earn enough revenue to sustain the business—but it isn't an easy feat to achieve. New products can fail for a variety of reasons—poor product-market fit, unanswered customer needs, or staunch competition, to name a few.
What makes a successful product launch?
It usually requires several elements coming together to create a successful product launch. You need the right product, the right market, the right positioning and the right timing for success.