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What is hook in UX?
What is a hook in UX? A hook is a habit-forming, 4-phased product design model. It takes the users through 4 stages (trigger, action, various rewards, and investment) respectively so that the product becomes a habit in their daily lives.
What are 4 stages of hooked model?
The Hooked Model is a way of describing a user's interactions with a product as they pass through four phases: a trigger to begin using the product, an action to satisfy the trigger, a variable reward for the action, and some type of investment that, ultimately, makes the product more valuable to the user.
