How are focus groups done? [closed]

1. How do you close a focus group?
2. Are focus groups open-ended?
3. How are focus groups typically conducted?
4. Should focus group questions be open-ended?

How do you close a focus group?

Closing the session

End the discussion by summarizing the main points. If there is time, invite participants to reflect on the main ideas, and ask if they have any additional thoughts to share. Thank the group for participating; let them know how the discussion results will be used.

Are focus groups open-ended?

Responses in a focus group, on the other hand, are typically spoken, open-ended, relatively broad, and qualitative. They have more depth, nuance, and variety. Nonverbal communications and group interactions can also be observed.

How are focus groups typically conducted?

A focus group is a group interview of approximately six to twelve people who share similar characteristics or common interests. A facilitator guides the group based on a predetermined set of topics. The facilitator creates an environment that encourages participants to share their perceptions and points of view.

Should focus group questions be open-ended?

Use Open-Ended Language

You want the members of your focus group to talk, so it's important to avoid asking yes or no questions that can be answered without elaboration.