- When should you not do user research?
- Which methods are the most appropriate for exploring a new idea that does not exist yet?
When should you not do user research?
3. When you don't know what you want to learn, or how you'll use those learnings. Doing user research for the sake of doing user research isn't the best use of your time.
Which methods are the most appropriate for exploring a new idea that does not exist yet?
Exploratory research helps determine the best research design, data collection method and selection of subjects, and sometimes it even concludes that the problem does not exist!