Explain

How can I convince stakeholders and management that I need a user research focus group?

How can I convince stakeholders and management that I need a user research focus group?
  1. How do you explain UX research to stakeholders?
  2. How do you get stakeholder buy-in for user research?

How do you explain UX research to stakeholders?

Always ask participants to elaborate and explain why. Having them explicitly walk through their thought process makes your job easier! Later, when you're presenting your findings to your product team, you'll be able to share a wealth of direct quotations and offer clear reasoning for design decisions.

How do you get stakeholder buy-in for user research?

“The key to getting stakeholder buy-in is to earn their trust. Take the time to deeply understand their explicit and implicit needs and motivations. One approach I've taken in the past is to first address stakeholders' burning questions.

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