Itqualityassurance
What is a good add to cart?
A good add-to-cart rate is determined by which sector you operate in, and a number of other factors. However, data from eCommerce professionals indicates that an average add-to-cart rate is between 3 - 4%. A good add-to-cart rate would lie above this average and is generally considered to be 8 - 10%.
Why add to cart is important?
The add-to-cart button is a feature of ecommerce stores that allows customers to choose items to purchase without actually completing the payment. For online stores, it lives on individual product pages, functioning as the digital equivalent of a shopping cart in a brick and mortar store.
