What drives app adoption?
The biggest key to driving adoption is getting early buy-in. Creating your app behind closed doors and launching it by management mandate will likely lead to an app that doesn't meet real-life needs.
What is user adoption strategy?
What is user adoption? User adoption is the process new customers or end users go through when they start using a new product and (hopefully) commit to it long term. They may be shopping around for a new product that's more effective at helping them achieve specific goals.