Itqualityassurance
Why is research important in copywriting?
Research should always influence our work. For copywriters, research is the key to creating content that engages and motivates our users, whether we're writing homepage copy or press releases. Not every project has (or needs) a content strategist, but that's no excuse for copywriters to write blindly.
What is UX in copywriting?
A UX copywriter is a copywriter that specializes in writing for the user experience (UX). UX copywriters focus on creating clear and concise copy that can help users make the right decision about what to do next.
Can a UX writer be a copywriter?
Many UX writers are ex-copywriters. They also write copy but with completely different writing goals. One of the most visible differences between these two is that UX writers are not in any way linked with the marketing team. But in fact, UX writers are a part of the UX designers or product designer's teams.
