Why do people choose you over your competitors?
Perhaps you offer higher quality, a lower price, a superior set of features, or a completely unique offering. Identify the strongest benefits of your product/service that you have but competitors don't, or that you do much better than competitors (higher quality, faster, lower cost, etc.).
How do competitors attract customers?
The best way to make your business stand out from its competitors is by making use of optimal marketing strategies. You can either opt for conventional print media or get creative and use online platforms to market your business.