What customer data is the most important?
The most important types of customer data are personal data, behavioral data, engagement data, and attitudinal data. Personal data includes information like the customer's name, birthday, phone number, email address, credit card details, and login details.
Why is data the most important asset?
Clean, organized, and up-to-date data is an asset because it can help your company meaningfully engage with customers, make business decisions with confidence, add value to the organization, and better inform product and service development.