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How do I test if merging two websites is a good idea?

How do I test if merging two websites is a good idea?
  1. Can you merge two websites?
  2. Can I have 2 websites with the same content?
  3. Should I have two separate websites?
  4. Does having multiple websites hurt SEO?

Can you merge two websites?

Extensive 301 Redirecting: When planning a merger of two websites, it's critical that one website is properly redirected to another using a 301 redirect. This will automatically direct users who type in the old URL to the new site, while also transferring all the link juice to the website from links to the old site.

Can I have 2 websites with the same content?

Is Duplicate Content Bad For SEO? Officially, Google does not impose a penalty for duplicate content. However, it does filter identical content, which has the same impact as a penalty: a loss of rankings for your web pages.

Should I have two separate websites?

It's still not a great idea to have multiple sites because they will compete with each other to rank in the search engine results pages (SERPS). Unless your sites are for very distinct business lines or products, odds are that you'll be using the same or very similar keywords across both websites.

Does having multiple websites hurt SEO?

You Run the Risk of Duplicate Content

Much like trying to rank for the same keywords across different sites, duplicate content can nullify your SEO progress. Essentially, when a search engine finds multiple pieces of the same content, it won't know which is the original piece to rank.

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