Itqualityassurance
- Are personas based on real people?
- Do you need to verify personas with real users?
- Should personas be real people?
Are personas based on real people?
Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you understand your users' needs, experiences, behaviors and goals.
Do you need to verify personas with real users?
Validating a customer persona requires time and effort, but it's the best way to get to know who your ideal consumer is and how to target them. Validating the customer persona is a key step to any business.
Should personas be real people?
Personas are fictional characters. You create personas based on your research to help you understand your users' needs, experiences, behaviors and goals. Creating personas will help you identify with and understand the user you're designing for.
