Persona

How do you create personas with limited funds and access to the actual group you're trying to represent?

How do you create personas with limited funds and access to the actual group you're trying to represent?
  1. What is persona and how do you create it?

What is persona and how do you create it?

A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing.

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