How do you explain information architecture to non designers?

1. How do you explain information architecture?
2. What is information architecture in simple words?
3. What is information architecture in design thinking?

How do you explain information architecture?

What is information architecture? Information architecture is a discipline that focuses on the organization of information within digital products. For example, when designers create apps and websites, they lay out each individual screen so that the user can easily find the information they need.

What is information architecture in simple words?

Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks.

What is information architecture in design thinking?

Information architecture (IA) is, like a blueprint, a visual representation of the product's infrastructure, features, and hierarchy. The level of detail is up to the designer, so IA may also include navigation, application functions and behaviors, content, and flows.