Itqualityassurance
How does price impact conversion rate?
The price feature impact further confirms what we know from price elasticity: Low-priced items tend to increase demand (and therefore conversion rates), while a high price can have a negative impact. Finally, we clearly see that a large discount can increase the conversion rate by up to 2%!
What is hide prices?
Hide prices means to prevent all customers or specific customer groups from seeing the price of the particular product, category of products / services or the whole catalog.
