How does one identify up-and-coming web trends? [closed]

1. How do you identify trends and insights?

How do you identify trends and insights?

Conduct data user/stakeholder interviews – both end-users and analysts. Understand the business and site objectives, as well as key performance indicators (KPIs) Be aware of any alternate sub-domains and/or microsites. Understand what your internal site search query strings are, and decide if you want them filtered.