How does the UX design process revolve around the user personas you've established?

1. What are user personas how might they be used in a UX process?
2. What are personas and how are they used in the design process?

What are user personas how might they be used in a UX process?

User personas are a commonly used tool in UX design. At their core, personas are about creating products with a specific, not generic, user in mind. The usefulness of personas in defining and designing digital products has become more widely accepted in the last few years.

What are personas and how are they used in the design process?

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps the designer to understand users' needs, experiences, behaviors and goals.