How important is it to avoid A/B test collisions?

1. Why is it important to AB test?
2. What if AB test is not significant?
3. How do you avoid bias in AB testing?

Why is it important to AB test?

A/B testing lets you increase user engagement, reduce bounce rates, increase conversion rates, minimize risk, and effectively create content. Running an A/B test can have significant positive effects on your site or mobile app.

What if AB test is not significant?

Run your test for longer

If you suspect your test has not reached statistical significance due to insufficient sample size, you could try running your test for a few more weeks.

How do you avoid bias in AB testing?

One way to easily avoid bias is by testing only one initiative in your treatment stores at a time. If you are testing changes, such as staff increases and pricing in the same treatment group, it's harder to determine what impact each initiative being tested has on sales.