How important is it to keep content above the fold?

Why Is Above the Fold Content Important? Above-the-fold content is the first thing your users see when a web page loads. If you can show the user they're on a page that matches their search intent, they're less likely to bounce back to the SERP and click on your competition's links.

1. Why is above the fold so important?
2. Does above fold still matter?
3. What content should be above the fold?
4. Is it OK to design below the fold?

Why is above the fold so important?

Why is above the fold important? Content layout and placement is important because content that appears above the fold is what is first visible when a user loads the page. It is prime real estate that gets the most attention from users.

Does above fold still matter?

The simple answer is yes, but not for the same reasons it once was. When it comes to the design of your website, you do need to place extra attention above the fold, but only in the sense that the top of your page should clearly explain your value proposition and also entice users to continue scrolling.

What content should be above the fold?

'Above the fold' refers to the section of your site that first greets users when they land on a page. The content above the fold is the header, text, imagery, or video that's visible before users have to scroll. Ideally, it should convey what an organization does and its associated benefits.

Is it OK to design below the fold?

Below the fold content is hidden to the user when the page first loads and if they leave the page before scrolling, they will never see it. Data indicates that the placement of ads and content below the fold on a webpage dramatically reduces its likelihood of being viewed.