How important is social sign-up to attracting new users?

1. Why social login is good?
2. Do people use social login?
3. How do social logins work?

Why social login is good?

Advantages of Social Logins

Social logins allow customers to access the system without creating another password, which causes 76% of user drop-offs at registration. This is also relevant for returning customers who don't have to remember a new password and can easily access a service from multiple trusted devices.

Do people use social login?

Given how many users indicate they prefer social login, giving people the option to register using their social account IDs rather than a registration form is more likely to increase user engagement.

How do social logins work?

Social Login is single sign-on for end users. Using existing login information from a social network provider like Facebook, Twitter, or Google, the user can sign into a third party website instead of creating a new account specifically for that website. This simplifies registrations and logins for end users.