Itqualityassurance
General CTA Best Practices: 🚨 DON'T use more than 1-2 different “asks” or CTAs on a single page.
- How many CTAs should you have?
- Can you have too many CTAs?
- How many CTAs in an email is too many?
- How many CTA should an email have?
How many CTAs should you have?
Most product pages will have at least two CTAs because there are usually two types of visitors. On the one hand, you could have a prospective buyer who's a little further down the sales cycle and ready to speak with a salesperson.
Can you have too many CTAs?
Too many CTAs can confuse the visitor and spoil their experience. It can also ruin your lead generation efforts as CTA overload can result in the visitor not clicking at all. Too few CTAs is irritating too. Not providing links where there should be one can be frustrating for visitors.
How many CTAs in an email is too many?
In general, try to stick to just one primary and one secondary CTA -- and in certain situations, it might also make sense to sprinkle the page or the email with some subtle things like social sharing/follow buttons.
How many CTA should an email have?
Two calls-to-action can work great when you're not sure how far along someone is in the funnel (think marketing qualified leads, for example). Your primary CTA is “take desired action,” but the secondary CTA can be used to nurture the lead along if they aren't quite ready to take a big step.
