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- What is the purpose of a competitive analysis in UX?
- What two research techniques are used to develop personas?
- What is user persona in UX research?
What is the purpose of a competitive analysis in UX?
A competitive analysis provides strategic insights into the features, functions, flows, and feelings evoked by the design solutions of your competitors. By understanding these facets of competitors' products, you can strategically design your solution with the goal of making a superior product and/or experience.
What two research techniques are used to develop personas?
Personas can originate from a combination of surveys, user interviews, observations, or any other user research method mentioned in this book. Personas are different from segmentation because data are collected with the focus on the problem area that the given project embraces.
What is user persona in UX research?
A UX persona is a fictional character which represents your target users. Personas are an extremely valuable UX tool, allowing you to better understand your target audience and make design decisions accordingly.
