How much does bounce rate vary according to page load speed?

The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.

1. How does page speed affect bounce rate?
2. Does page load time really affect bounce rate?
3. What is a good bounce rate for a page?
4. Is a 12% bounce rate good?
5. What is a good page load speed?
6. Is 35% a good bounce rate?

How does page speed affect bounce rate?

Page Speed and Bounce Rate

As you can see, the bounce rate increases as page speed goes up, meaning that more people are only visiting one page the slower the first page they visit is. For users with an average page load time of 2 seconds, the bounce rate is quite low - only 9.61%.

Does page load time really affect bounce rate?

What we found was that, unsurprisingly, a page's load time directly impacts bounce rate. From the above graph, we can see that the average bounce rate for pages loading within 2 seconds is 9%. As soon as the page load time surpasses 3 seconds, the bounce rate soars, to 38% by the time it hits 5 seconds!

What is a good bounce rate for a page?

The average bounce rate is somewhere between 26% and 70%, with the optimal range being between 26% and 40%. To land anywhere under 20% is generally unlikely, so if that's what your data is showing then you may want to double-check some things.

Is a 12% bounce rate good?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

What is a good page load speed?

What is a good page load time? According to a 2019 study by Portent, a 0-4 second load time is best for conversion rates, and the first five seconds of page-load time have the highest impact on conversion rates. In fact, the highest ecommerce conversion rates occur on pages with load times between 0-2 seconds.

Is 35% a good bounce rate?

Between 55-70% is average. Between 35-55% is good. Between 20-35% is very good. Anything below 20% is suspiciously good – check your Google Analytics settings and filter to make sure you are tracking real visitors.