How often should you change out a hero image?

1. Should every page have a hero image?
2. What should a hero image be?
3. Do hero images work?
4. How often should you change your website banners?

Should every page have a hero image?

Hero images are an essential element of any website. They capture the attention of your customers and help drive customer conversion. Your hero image should always convey your brand value and messaging in a straightforward way.

What should a hero image be?

A hero image is a website design term used to describe an oversized banner image at the top of a website. Sometimes called a “hero header”, it serves as a user's first glimpse of your company and offering because of its prominent placement towards the top of a webpage that usually extends full-width.

Do hero images work?

Whether it's positive or negative, in large part, is determined by what they see. Since vision is the strongest human sense, hero images are one of the fastest ways to grab a user's attention. Powerful imagery helps to engage the user and engage them into interaction with your website.

How often should you change your website banners?

For the typical brand, that timespan is between 18 and 30 months – or 1.5 to 2.5 years or so. Now that isn't a hard and fast rule – some sites may not need a full redesign in that time, and some may need to be refreshed more frequently as business goals or market demands change.