- Where should CTA buttons be placed?
- How many CTA buttons should a page have?
- Should primary CTA be on left or right?
- Should all CTA buttons be the same color?
Where should CTA buttons be placed?
Call-to-action buttons placed towards the bottom or to the right of content often outperforms alternative placements. Most importantly, never force users to backtrack in order to click a button – CTA buttons should appear in appropriate places that align with a user's experience.
How many CTA buttons should a page have?
Use Only One CTA
When it comes to landing pages, there is one cardinal rule: only ever use one call to action on the page. If you give your visitors too many options on what to do, they will likely do absolutely nothing.
Should primary CTA be on left or right?
6. Full page designs should have the primary button on the left side of the page. If the browser window is large, or you have to scroll down to fill out a form, it's best to have the primary button right below the last bit of content on the page.
Should all CTA buttons be the same color?
Although picking the right CTA button color is undeniably vital for your conversion rate, there is no rule saying that one color is better than another. Some colors are used with CTAs more often than others, but that doesn't mean you must limit your options with those specific choices.