Itqualityassurance
- How do you align business goals with user needs?
- Do the business goals support the user goals?
- What are business goals in UX?
How do you align business goals with user needs?
Make sure you come up with a clear list of what you want your business to achieve (and what action you want your visitors to take) and prioritise these objectives accordingly. Next, work out your user objectives. For example, what do you need to do to satisfy their expectations and requirements for your website or app.
Do the business goals support the user goals?
Bringing User and Business Goals Together
The business benefits when users achieve their goals. Users are happier, more engaged, and more productive—which equates to employees more committed to help the business succeed.
What are business goals in UX?
Business goals describe company objectives and direction; most focus on making or saving money. Tactical goals address day-to-day work, strategic goals focus on fighting the competition, and corporate goals define the business of the company.
