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How to best group interview subjects into “roles” for persona creation?

How to best group interview subjects into “roles” for persona creation?
  1. How does creative personas and user interviews help?

How does creative personas and user interviews help?

Creating personas will help you understand your users' needs, experiences, behaviors and goals. Creating personas can help you step out of yourself. It can help you recognize that different people have different needs and expectations, and it can also help you identify with the user you're designing for.

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