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How are personas created in UX?
To create a persona, UX researchers and designers must pull out and capture the most important, valuable information they have about their users. In doing so, they're compelled to step into the user's shoes and dig deep into who they are and what they need.
What are personas in UX?
What is Persona? Personas are archetypical users whose goals and characteristics represent the needs of a larger group of users. Usually, a persona is presented in a one or two-page document (like the one you can see in the example below).
How do you write a good UX persona?
Take a closer look at your data.
Tag your most essential insights, primarily problems. If you work with a client, you should also account your stakeholder point of view. A persona should reflect business goals, as well. Both the needs of users and business are crucial to creating a balanced and successful Persona.
