How to deal with multiple CTA for different applications linked on one page?

1. Can you have more than one CTA?
2. How many CTAs should you have on a page?
3. What is secondary CTA?

Can you have more than one CTA?

A home page, store pages, and even contact pages might include more than one CTA button – and that's okay. It's all about adhering to the experience your client needs at different stages in the buying cycle when they're trying to reach their customer.

How many CTAs should you have on a page?

General CTA Best Practices:

🚨 DON'T use more than 1-2 different “asks” or CTAs on a single page. That means requests of the viewer to do totally different things, like 'Download my freebie' and 'Work with me' in the same space.

What is secondary CTA?

Secondary CTA provides an alternative action for the prospects to take. It usually is less visible and prominent than primary one and can be helpful when engaging with those prospects who are not interested in an original offer.