How to deliver bad news to a customer via email

In my experience, any email giving bad news needs to:

1. Quickly inform the person of the bad news.
2. Explain or provide a reason(s) why either the decision was taken or the thing has happened.
3. Be apologetic.
4. Provide the person with an opportunity to discuss the situation with you.

1. How do you deliver bad news to a customer examples?

How do you deliver bad news to a customer examples?

A better approach when you give bad news is to first take a step back and let them react. Then listen to what they have said and address any concerns by repeating them back and using an appropriate acknowledgement statement, such as: “I can absolutely see the issues that we've got here.”