Needs

How to discover what users NEED and not what they WANT?

How to discover what users NEED and not what they WANT?
  1. How can designers interpret the real needs of users?
  2. What methods would you use to try to understand users needs of the site?

How can designers interpret the real needs of users?

By mixing quantitative and qualitative data you can better understand user's real needs.

What methods would you use to try to understand users needs of the site?

Traditional UX Research #

User interviews and contextual inquiries, focus groups, and surveys are commonly used research techniques to understand actual users, along with their needs, expectations, and goals.

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