How to do User Research when interviews are impossible?

1. How many interviews are enough for UX research?
2. When should you not do user research?
3. Why do user interviews fail?

How many interviews are enough for UX research?

Generally speaking, you'll want to conduct a minimum of 5-6 user interviews to identify and validate key user needs and design requirements. This allows you to gather a diverse range of perspectives and insights, and to identify common themes and patterns in user behavior and feedback.

When should you not do user research?

1. When you can answer your research question with analytics, secondary research, or by talking to your team. User research is not omnipotent. It's not the best way to answer every single question your team could think of asking.

Why do user interviews fail?

Summary: User interviews are often used for the wrong purpose, they're not planned or analyzed properly, and stakeholders don't see the value in doing them. Share this article: User interviews are an important generative method for UX.