How to facilitate the perception of the uniqueness?

1. What are four distinct steps in the perception process?
2. What is uniqueness theory?

What are four distinct steps in the perception process?

In marketing literature, four distinct stages of perception occur during consumer information processing: sensation, attention, interpretation and retention.

What is uniqueness theory?

Uniqueness theory (Snyder and Fromkin, 1980) posits that, while individuals strive to fit in, they also seek to maintain a sense of self as distinct (Brewer, 1991) that drives individuals to be different from others (Maslach, 1974).