What is frictionless UI?
Experiences that allow users to achieve their goals as quickly and easily as possible are increasingly desirable; a marker of success in an industry preoccupied with convenience and optimisation. This approach, referred to as 'frictionless design', is seen across much of the digital products available to users today.
What is frictionless user experience?
What is 'frictionless'? Friction generally means something in the user journey takes more effort to use or understand. So it makes sense that we don't want user experiences to be hard to use or understand, ergo; we make them frictionless.