How to make a product look affordable [closed]

1. What are the 4 pricing strategies?
2. How do low prices attract customers?

What are the 4 pricing strategies?

What are the 4 major pricing strategies? Value-based, competition-based, cost-plus, and dynamic pricing are all models that are used frequently, depending on the industry and business model in question.

How do low prices attract customers?

Penetration Pricing

A low price allows companies to gain market share by attracting new customers who spread the word about the offering and enticing customers away from competitors. The goal is to rapidly penetrate the market — then eventually raise prices without losing those early adopters.