How to make use of gamification in financial/personalbanking?

1. What is financial gamification?
2. What are the gamification strategies?
3. How does gamification increase customer engagement?

What is financial gamification?

Gamification in the financial sector involves turning everyday financial processes into milestone-based tasks and rewards-type activities, which are simplified and made enjoyable through gaming mechanics normally used in video games.

What are the gamification strategies?

Gamification strategy is the process of taking something that already exists, like a software application or online community, and using gaming techniques to motivate consistent participation and long-term engagement.

How does gamification increase customer engagement?

Gamification marketing can also improve user engagement by making the user feel in control. By creating a gamification campaign wth strong game design, it encourages exploration and users get to decide how to proceed. If they're choosing how to play and interact, they're more likely to enjoy the experience overall.