Itqualityassurance
- What makes ads annoying?
- How can advertisers keep online ads from being annoying?
- Do people find ads annoying?
- Are pop-up ads effective?
What makes ads annoying?
Some of the top reasons that ads can come across as annoying are: frequency of ads, placement on the webpage, lack of relevancy and bad targeting, and size of the ads.
How can advertisers keep online ads from being annoying?
Be immediate – when ads load fast and don't stay in the way of getting to information, people are more likely to engage with them. Ads that blend with the content of the website they're on are less likely to annoy the visitor. Be relevant – Stay close to your consumer's interests.
Do people find ads annoying?
Eight out of ten people in a research firm Kantar's survey said that ads are annoying.
Are pop-up ads effective?
On one hand, research demonstrates that pop-up ads can be highly effective in boosting conversions. The average pop-up is seeing a conversion rate of three percent, and high-performing pop-ups are getting rates of 60 percent or more. If used effectively, a good pop-up ad can instantly make your site more valuable.
