- How do you test headlines?
- What's a best practice when writing a headline?
- What makes a good blog headline?
How do you test headlines?
“Headline testing” refers to the process of developing multiple title variations for an article or piece of online media, which can then be tested on multiple audience segments to determine which one performs the best.
What's a best practice when writing a headline?
Headlines should be easy to understand
The screen is small and the experience is fast. You have a second or two to make your point. So when you're writing your headline, make sure people can easily understand it. Keep it simple — avoid names and acronyms that aren't universally recognized.
What makes a good blog headline?
Your business blog headline should be a show-stopper. It's what entices someone to click on your article. I would go as far as to say the headline is your reader's initial call-to-action. Blogging works better when you write about topics your buyers care about.