How to see why some pages have higher conversion rate then others?

1. How do you compare conversion rates?
2. What causes conversion rate to increase?
3. What affects conversion rate?

How do you compare conversion rates?

To determine a conversion rate, divide the number of goals achieved in a given time frame by the total number of visitors to your website, then multiply that number by 100. So if your landing page had 16,982 visitors and of those, 3,604 took a desired action, then your conversion rate is 21.22%.

What causes conversion rate to increase?

Improving conversion rate is often about making your website sales copy more persuasive. Repeated case studies have shown that making even small improvements or tweaks to your copy can influence your conversion rate.

What affects conversion rate?

Conversion rate is also affected by page design, page layout, the text and images on the page, and so on. If it's not clear to a page visitor what action they should take next, or if too many options are presented, they may bounce from the page.