How do you sell user research?
To sell UX research to your clients, the first approach is to talk about the importance (ROI) of UX research, the methods and tools used in the process. Taking all the UX jargon and dumping it on the stakeholders, in the hopes that they will believe in the process strongly.
What are the benefits of user research?
User research provides an essential foundation for design strategy. It helps you to create an optimal product for users. Most importantly, you'll have the data to back your strategy and design decisions. User research also helps you to identify early adopters who would use your product.