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What is the first step in the persona design process?
Research and analysis
The first step in the process of developing a persona is research. To begin with, you need to look into who your customers are and learn as much as you can able them and their habits. The most common approach is to observe and interview your customers to learn about them and their needs.
Does persona begin with user research?
Developing an engaging persona starts with user research. Collecting insights about the social and cultural backgrounds of the users, their psychological traits, their feelings of frustration, and their goals will help you develop a broad knowledge of the users. But that's not enough!
