Itqualityassurance
What is user interface research?
UX/UI research is a systematic study of a product's target audience to address their needs and goals through design. It is the search, testing, improvement, and implementation of practical solutions that will serve as business benefits. The research process includes information gathering, interviews, and so on.
Why is user research important in the design process?
User research provides an essential foundation for design strategy. It helps you to create an optimal product for users. Most importantly, you'll have the data to back your strategy and design decisions. User research also helps you to identify early adopters who would use your product.
