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- Why is a user journey important?
- Is user journey necessary?
- What is the value of customer journey mapping?
Why is a user journey important?
Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business.
Is user journey necessary?
Customer journey mapping is important, because it is a strategic approach to better understand customer expectations. It is also crucial for optimising the customer experience. Customer journey mapping is just as important for small and medium-sized businesses (SMBs) as it is for larger companies.
What is the value of customer journey mapping?
The main benefit of customer journey mapping is that you can zoom out and get an overview, beyond your organization's perspective. You can then view your organization or product from multiple points of view—whether it be that of customers', employees' or external stakeholders'.
