How would you explain the difference between layout and structure to business people?

For a layman, we can say that - Layout is the look and feel of the webpage i.e., overall appearance. - Structure is the order in which the components are placed on that webpage which when put together feels connected.

1. What is the difference between structure and layout?
2. Why is structure important in layout?
3. What is the difference between a layout and a template?

What is the difference between structure and layout?

I'm sure most of you have heard of both terms. But do you know exactly what they mean? The layout is the look and feel of the email (i.e. overall appearance), while the structure is the order in which the elements are arranged.

Why is structure important in layout?

The creation of carefully conceived layout structures that are rich in contrast avoids fragmentation. The layout structure enables content to be conveyed unambiguously and stories to be narrated flexibly.

What is the difference between a layout and a template?

Whereas a template defines all the modules that are allowed for a page, a layout is an explicit selection and arrangement of modules.