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What is customer persona mapping?
What is persona mapping? Persona mapping is the process of collecting and segmenting potential user information to create archetypes that help your product team make informed product-led decisions. Persona mapping helps encompass your ideal customer's characteristics, job-to-be-done, diversity needs, and more.
What is the importance of persona mapping?
Why Persona Mapping is Important. Persona mapping allows you to identify the typical user of your interface better and zero in on your target audience. Personas allow us to build designs based on the needs and desires of your customers.
