What is the use of breadcrumbs?
Breadcrumbs are a secondary navigation aid that helps users easily understand the relation between their location on a page (like a product page) and higher level pages (a category page, for instance).
What are breadcrumbs in marketing?
Breadcrumbs are website links that allow users to track where they are on a website and how far they are from the homepage. You'll usually find them at the top of a website or just under the navigation bar.
Is breadcrumb necessary?
Breadcrumbs are an important part of almost every good website. These little navigational aids don't just tell people where they are on your site, but they also help Google work out how your site is structured. That's why it makes a lot of sense to add these helpful little pointers.