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How do I embed a HubSpot popup form in WordPress?
From your WordPress account, in the left sidebar menu, navigate to HubSpot > Forms. Hover over the form you want to add to your website and click Copy shortcode. You can also create a new HubSpot form by clicking Create form. Navigate to a WordPress page or post, then paste the shortcode into the page editor.
Should you use gated content?
Ultimately, gated content is meant to generate leads that you can nurture into prospects through your marketing efforts while ungated content is meant to increase traffic and improve trust with your audience. Both types of content are valuable and should be included in your content marketing strategy.
