What makes a good call-to-action button?
Call to action buttons should feature striking, action-oriented text. Substitute boring words like “submit” and “enter” for more action packed words like “get,” “reserve,” and “try.” Your action words should go along with specific text relating to your offer like: Try Our Free Trial. Reserve Your Seat.
What are the best call-to-action button colors?
The most popular CTA color choices are red, green, yellow, and orange because they are bright, and they stand out against the background. The least common colors used with CTA buttons are black, white, brown, and grey. Since these colors are neutral, they blend with the backdrop easily.